Kolaborasi Peran Mitra Strategis Dalam Meningkatkan Daya Saing UMKM Kuliner Halal Di Kota Jambi
Abstract
This research investigates the contributions of key stakeholders in fostering the growth of the halal culinary sector and explores collaborative frameworks designed to elevate the market competitiveness of halal culinary micro, small, and medium enterprises (MSMEs) in Jambi City. Adopting a qualitative descriptive research design, primary and secondary data were collected via observation, semi-structured interviews, and documentary analysis. The participant pool encompassed local government officials, the Halal Product Assurance Agency (BPJPH), the Indonesian Ulema Council (MUI), Halal Inspection Agencies (LPH), Islamic financial institutions, academic institutions, online ride-hailing services, and halal culinary MSME owners. The findings demonstrate that these strategic partners deliver integrated and mutually reinforcing contributions vital to the sustainable advancement of the halal culinary ecosystem. The results show that strategic partners have complementary contributions to the development of halal culinary MSMEs. The local government plays a role through guidance, facilitation, promotion, culinary bazaars or festivals, product development, quality improvement, and market expansion. BPJPH, MUI, and LPH contribute by supporting halal assurance and certainty in accordance with their respective authorities. Islamic financial institutions play a role in providing access to financing, capital strengthening, Islamic financial literacy, and financial assistance. Universities contribute through research, education, training, mentoring, product innovation development, and digitalization and marketing. Meanwhile, online motorcycle taxis play a role in food distribution, facilitating consumer access, supporting digital marketing, expanding market reach, and increasing sales opportunities for MSMEs. The partnership model identified in this study is a multi-stakeholder collaboration based on competency sharing and a development chain. This collaboration contributes to improving product quality, business capacity, access to financing, market reach, sales, and the competitiveness of halal culinary MSMEs in Jambi City. However, its implementation still faces several obstacles, such as limited knowledge, capital, and digital literacy among MSMEs, as well as the need for more ongoing coordination and mentoring. Therefore, strengthening synergy and coordination between partners is necessary to ensure more effective and sustainable development of halal culinary MSMEs
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